What is ‘sequencing markets’?

“Sequencing markets” is a strategy for growing a product. Begin with an extremely specific target market, and capture this before expanding. Here’s my current market sequence plan for Vidrio:

iOS programming screencasts (e.g. “how to create an iOS app”). These people have Macs and are adventurous :)
Programming screencasts (e.g. “how to use nano”)
Screencasts (e.g. “how to use Adobe Premiere Pro”)
Recorded presentations (e.g. “How Golang’s GC works”)
Live presentations
Two-way conversations

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👋 I'm Jim, a full-stack product engineer. Want to build an amazing product and a profitable business? Read more about me or Get in touch!

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