What is ‘sequencing markets’?

“Sequencing markets” is a strategy for growing a product. Begin with an extremely specific target market, and capture this before expanding. Here’s my current market sequence plan for Vidrio:

  1. iOS programming screencasts (e.g. “how to create an iOS app”). These people have Macs and are adventurous :)
  2. Programming screencasts (e.g. “how to use nano”)
  3. Screencasts (e.g. “how to use Adobe Premiere Pro”)
  4. Recorded presentations (e.g. “How Golang’s GC works”)
  5. Live presentations
  6. Two-way conversations

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