What makes a good blog post title? 5 steps to going VIRAL!
I now have 256 blog posts. Each one has a title. I suspect the success of a blog post depends a lot on its title. Let’s analyze which titles worked well, and find some principles for how to choose a good title.
Almost all people get to this site from Google search. I should optimize for Google search.
Most of the most popular posts have a title structured as a question. “What is
mode_t?” “What are Lamport timestamps?” “What is STUN?” I should phrase more posts as questions. This also gives me more focus for the post: answer the question!
Most popular posts are on a single specific topic. “What is X?”
Good titles don’t give the game away! That is, they’re CLICKBAIT. Questions are natural clickbait, because the question doesn’t contain the answer!
More by Jim
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- The hacker hype cycle
- Project C-43: the lost origins of asymmetric crypto
- How Hacker News stays interesting
- My parents are Flat-Earthers
- The dots do matter: how to scam a Gmail user
- The sorry state of OpenSSL usability
- I hate telephones
- The Three Ts of Time, Thought and Typing: measuring cost on the web
- Granddad died today
- Your syntax highlighter is wrong
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