Experiment: does your eye skip large headings?
Theory: “Large-text blindness”
Run an online experiment Choose a body of text Present it to people as a comprehension test Two variants:
- V1: headings are large / visually distinct from body text
- V2: headings are basically same as body text
Question after reading: “What was the heading of the second section?”
Hypothesis: People read V2 headings more, and don’t skip them.
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